20th November - Dante

 So far i have started an assignment Unit 3&4 - Understanding an Audience. i am at the moment focusing on 1.2 as i have done the research needed to think about how the two digital products advertise to their target audience. I chose Spotify and Canva as they are two very different products but they advertise very similarly. I explained what Canva is and how it's a products for designers trying to seek out easy but easy to professionalize their design. I wrote about how Spotify is a online music streaming service that provides recommendations for new songs through lots of use.

It was really easy as the internet was there for me to do some secondary research to find out how Canva advertises and what Spotify does to keep its good reputation across the internet. I wrote about both their income and how they quickly rose to fame.

I wrote about who their target audience is and how they advertise to their needs. Both target a variety but stay in a category. Spotify targets people who listen to music often but do not want to spend money but can adjust to the ads. And Canva advertises to people who seek easy and free professional designs that take little to no time to make.

This 500 word analysis was just talking about what the best way to advertise is and how other digital products use these effectively. I talked about YouTube and TikTok as my main subjects as they both are similar and different in some ways.

I chose Spotify and talked about what is was and its annual income.

I did the same with Canva, talking about its features and how large the business was.